Background
Historically Australians are chronically underinsured. There is nothing like a crisis to focus the mind and while 2008 may have been tough year for the financial sector, some strong messages were delivered along with losses. Bad things can happen to good people – every plan entails risk – and protecting capital is as important as growth. 2008 may turn out to be the year that Australians began to understand the nature of risk and the importance of risk management via insurance. Whether it's house, home contents or life insurance, most Australians have insufficient cover.
It is not just about creating wealth but protecting it as well.
