Introduction
Superannuation is currently a hot topic. It is also a large and complex subject area. More than ever members require an understanding of the basics of finance to maintain a level attitude when faced with unprecedented volatility and a rapacious bear market. There is no model that can tells us precisely what is going to happen but prudent education gives a more accurate representation of markets over time than knee jerk responses to newspaper headlines.
Fund members are nervous. Negative statements and lower returns are accentuated by media noise. The rapidity of the credit crisis and the fact that few mainstream commentators were predicting it has unsettled many longstanding members. A 2008 ASFA survey found that nearly 10% of superannuation members had stopped making additional contributions, 9% had changed asset classes and a disturbing 8% had switched providers. There has never however been a more important time to connect with members and to provide timely accurate financial education.
